Admin Panel Analytics Privacy Policy

Last updated: 01.05.2026

This Analytics Privacy Policy explains how Splynx s.r.o. (“Company,” “we,” “us,” or “our”) collects, uses, and protects usage analytics data from administrators of the Splynx platform. This policy applies specifically to the Real User Monitoring (RUM) functionality within the Splynx admin panel and is separate from our general Privacy Policy and Cookie Policy, which cover our marketing website at splynx.com.

1. Data Controller

The data controller responsible for processing analytics data described in this policy is:

Splynx s.r.o. K Metru 227/8, 15521, Prague, Czech Republic Email: info@splynx.com Phone: (+420) 296 183 064

2. What Data We Collect

When you consent to analytics collection, we use an open-source tool called Grafana Faro Web SDK embedded in the Splynx admin panel to collect the following categories of data:

2.1. Usage Data

  • Pages visited within the admin panel (URL paths)

  • Navigation flow between pages (user journey)

  • Tab switches and feature interactions

  • Time spent on individual pages

  • Button clicks and key interface events

2.2. Technical Performance Data

  • Page load times and Web Vitals metrics (LCP, FID, CLS, TTFB)

  • JavaScript errors and exceptions occurring in the browser

  • API request performance (response times, error rates)

2.3. Device and Browser Information

  • A randomly generated device identifier (used solely to distinguish sessions; it does not identify you personally)

  • Browser type and version

  • Operating system

  • Screen resolution

  • Language preferences

2.4. What We Do NOT Collect

We want to be clear about the boundaries of our data collection. We do not collect:

  • Your name, email address, or any login credentials

  • Passwords or authentication tokens

  • Personal data of your ISP’s end customers

  • IP addresses of end customers managed within Splynx

  • Financial or billing information displayed in the admin panel

  • Content of tickets, messages, or customer records

  • Keystrokes, form field inputs, or free-text entries

  • Screenshots or session recordings

3. Purpose of Data Collection

We collect analytics data exclusively for the following purposes:

  • Product improvement — understanding which features are used most frequently to prioritize development efforts

  • Performance monitoring — identifying slow-loading pages, errors, and technical issues to improve system reliability

  • User experience analysis — studying navigation patterns to simplify workflows and improve the admin panel interface

We do not use this data for advertising, profiling, automated decision-making, or any purpose other than improving the Splynx platform.

4. Legal Basis for Processing

We process analytics data based on your explicit consent (Article 6(1)(a) of the GDPR).

When you first log in to the Splynx admin panel after this feature is enabled, you will be presented with a clear consent prompt explaining this data collection. You may choose to accept or decline. The Grafana Faro SDK is not initialized and no data is collected unless you explicitly accept.

5. How Data Is Collected and Transmitted

Analytics data is collected by the Grafana Faro Web SDK, an open-source JavaScript library that runs in your browser. The SDK sends collected data to a local collector agent (Grafana Alloy) installed on your Splynx instance, which in turn transmits the data to our central analytics server.

The data is stored in:

  • Grafana Loki — for logs and usage events

  • Grafana Tempo — for performance tracing

All data transmission occurs over encrypted HTTPS connections. The analytics data is authenticated using a secure token mechanism to prevent unauthorized access.

6. Data Storage and Retention

Analytics data is stored on servers operated by Splynx s.r.o. located in the EU (Czech Republic / Frankfurt, Germany).

We retain analytics data for a period of 24 months (2 years) from the date of collection. This duration enables year-over-year usage analysis, seasonal pattern detection, and long-term feature adoption tracking necessary for our annual product planning cycles.

Consent records (your decision to accept or decline, along with the timestamp and consent version) are retained for a minimum of 5 years in accordance with GDPR accountability requirements.

7. Data Sharing and Third Parties

Analytics data is processed exclusively by the internal Splynx team. We do not:

  • Sell analytics data to any third party

  • Share analytics data with advertising networks

  • Transfer analytics data to any external service providers

  • Use analytics data to identify individual administrators to third parties

All analytics tools used (Grafana, Loki, Tempo, Alloy, Faro SDK) are open-source software hosted on our own infrastructure. No data is sent to third-party SaaS analytics providers.

8. International Data Transfers

If your Splynx instance is located outside the European Economic Area (EEA), analytics data will be transferred to our central server in the EU (Czech Republic / Frankfurt, Germany). Where applicable, such transfers are protected by appropriate safeguards, including Standard Contractual Clauses (SCCs) approved by the European Commission.

9. Your Rights

As an administrator whose data is being processed, you have the following rights under the GDPR and other applicable privacy laws:

  • Right to withdraw consent — You may withdraw your consent at any time by toggling the analytics setting in your admin profile (My Profile > Analytics data collection), or by declining consent when the prompt appears.

  • Right of access — You may request a copy of the analytics data associated with your device identifier.

  • Right to erasure — You may request deletion of analytics data associated with your device identifier.

  • Right to restriction — You may request that we restrict processing of your analytics data.

  • Right to object — You may object to the processing of your analytics data at any time.

  • Right to data portability — You may request your analytics data in a structured, commonly used, machine-readable format.

  • Right to lodge a complaint — You have the right to lodge a complaint with your local data protection authority. For the Czech Republic: Office for Personal Data Protection (ÚOOÚ), Pplk. Sochora 27, 170 00 Prague 7 (www.uoou.cz).

To exercise any of these rights, please contact us at info@splynx.com.

10. How to Manage Your Consent

You can manage your analytics consent in two ways:

  1. Consent prompt — Choose “Accept” or “Decline” when the prompt appears.

  2. Admin profile — Go to My Profile > “Analytics data collection” section and use the toggle.

When you disable analytics collection, the Grafana Faro SDK stops immediately.

11. Data Security

We implement appropriate technical and organizational measures to protect analytics data, including:

  • Encryption in transit (HTTPS/TLS) for all data transmissions

  • Token-based authentication for the analytics collection endpoint

  • Access controls limiting analytics data to authorized Splynx personnel only

  • Regular security reviews of our analytics infrastructure

12. Changes to This Policy

We may update this policy from time to time. When we make material changes:

  • The “Last updated” date will be revised.

  • If changes affect data collection scope, you will be asked to provide consent again.

13. Contact Us

Splynx s.r.o. K Metru 227/8, 15521, Prague, Czech Republic Email: info@splynx.com Phone: (+420) 296 183 064

This policy applies to analytics data collected within the Splynx admin panel only. For information about data collected on our marketing website, please refer to our Privacy Policy and Cookie Policy.